The project catches a growing trend, widely emphasized by the media and the new consumption styles, that identifies a new status in the passion for cooking in general and for pastry in particular, a lifestyle which is essential to trigger and strengthen relationships and friendships.
The instruments to “cook” go beyond their function, not fulfilling the culinary passion, but becoming symbols of a broader philosophy.
FIRST MAN,THEN PASTRY CHEF FIRST PHILOSOPHY THEN DESIGN
Engineering a line of pastry instruments signed “Iginio Massari” is first of all a challenge with yourself.
Be familiar with Iginio Massari, icon of the pastry chefs in the world, and you realize that any topic or strategy approach is not worth anything. You have to let carry in his world where culture fills every thought, accuracy is sprinkled with irony, experience blends with innovation. His friend - and journalist - Guglielmo Pelliccioli wrote about Him: «Pastry Chef you become, Mankind you are born». First Italian Pastry Master Chef at the Relais Dessert court, the prestigious French association that brings La Crème Internationale together, Iginio Massari - rare exception - is prodigal and generous in transmitting his knowledge, as proven by the disciples arisen from his school and the huge publishing output. So why not try? Why not try to grab the roots of his philosophy to turn them into instruments available to all those who, in confectionery art, consider themselves passionate lovers, tireless investigators, enthusiastic discoverers of techniques and recipes, proud givers of cakes and pastries? Thus was born the Pastry Precision Iginio Massari collection and the name itself underlines how meticulous expertise every instrument benefited, because any cake is the result of an exact science made of fusions and interactions between ingredients, balance of flavors, but particularly accurate and precise measurements and manual technique, for which each tool is essential.
So, as well as individual ingredients are transformed into an artistic cake, the Italian design shapes “La Pasticceria di Precisione” performing instruments with precise and elegant lines, which refer to the idea of accuracy and creativity, inseparable in the Massari-thought.
This is also connected to the excellent choice of materials: steel, silicone, polyurethane resins, selected woods, accurately chosen to endure usage, heat and time. Let now pastry making fans try this new recipe, in which the philosophy and knowledge of a great teacher and 75 years of product knowledge of our company have merged to offer instrument that please the most demanding palates.
IGINIO MASSARI – BEYOND COMPETENCE
"Not just a pastry master chef, but an influential and multifaceted personality who dedicates to the large audience of fans the result of a long and important experience, combined with a real philosophy of life that emerges in all his creations"
“LA PASTICCERIA DI PRECISIONE”
(PRECISION PASTRY MAKING) PROJECT
THE BIOGRAPHY OF THE MASTER
Iginio Massari can be defined “the Pastry Master Chef – Philosopher” par excellence. In his creative art there are constant references between pastry workmanship and lifestyle, thanks to his sharply classical cultural background.
During his long journey he collected more than 30 awards and accolades, the most important of which is the World Championship in 2004, as the Mentor of the Italian team, that made him famous in the world. He is also the Author of several and valuable volumes dedicated to bakery and delicatessen. Iginio Massari partner of Ghidini.
Ghidini company has strongly backed the advice and the statement of Master Iginio Massari recognizing him as an identity of values summarized in accuracy, precision, creativity, embodied in the new Collection that bears the Master’s name.